More Males Getting Breast Reductions

(No Stranger to moobs (or, man boobs), American Idol judge Simon Cowell is pictured at right)

The fastest growing part of the cosmetic surgery industry—at least in the United Kingdom—is breast reduction for men, according to the British Association of Aesthetic Plastic Surgeons. Despite the recession, more and more people are getting cosmetic procedures done, the BBC reported. Nine out of 10 procedures done in the United Kingdom are performed on women, but breast reductions in men saw an 80 percent year-over-year increase, the highest of any single operation type. One surgeon told the BBC that the pressure created by men's magazines was partly to blame. But media coverage isn't the only problem. "Quite a few cases are caused by obesity, and we often say to men to look at their lifestyles before thinking about the scalpel" the surgeon told the BBC. Other popular procedures on men included nose jobs and surgery on the skin around the eyes.

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