Wednesday, October 14, 2009

Mary Pickford, the first Movie Star


Mary Pickford's contract with Independent Moving Pictures (IMP) is voided on this day in history in 1911 when a court rules that she cannot be held to a contract she signed as a minor. Pickford leaves IMP and joins the Majestic studio.

Pickford was the first true movie star. Before Pickford, studios refused to identify their actors by name, correctly fearing that name recognition would drive up actors' salaries. Though audiences didn't know her name, Pickford's golden curls won her attention and adoration. A shrewd negotiator, Pickford capitalized on her fame by moving from one studio to another, boosting her salary each time and insisting on being named in the movie credits. Pickford later became a producer and remained a powerful Hollywood force long after her retirement from acting in 1933. She died at the age of 87 in 1979.

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