THE IMPOSSIBLE PROJECT INSPIRES POLAROID® TO RELAUNCH INSTANT CAMERAS
The new licensee of the Polaroid Brand – The Summit Global Group – will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
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